The Pub Is Back—and It's Buzzing

Its official from Dublin to Düsseldorf, the pub and bar is having a moment. Pubs, bars, and restaurants are still where we go to feel alive. Whether it’s after-work pints, spontaneous meet-ups, or long-overdue celebrations, the energy is real—and rising.

Across Ireland, Britain, Italy, France, and Germany, more than half of consumers are going out weekly. Three-quarters say you just can’t replicate the vibe at home. Because you can’t. It’s where the ordinary becomes unforgettable.

But motivations shift by market. The UK lean into planned occasions, while Italy and France keep it spontaneous. Aperitivo hour thrives in Rome. Gen Z? They want fresh, fun, and flexible—think outdoor vibes, low-ABV drinks, and something worth sharing (on socials and off).

Summer 2025 is here. The Pub and Bar aren’t just back—they are the main stage. Let’s make it count.

The Pub is back and it’s buzzing