Pints, Purpose & Premium: Why the On-Premise Is Still Where Brands Win

Despite rising costs and economic pressure, the pub is far from down and out—in fact, it’s quietly powering back.

Recent research shows a surprising and encouraging shift across bars, pubs, and restaurants globally. Beer value is up 0.5% year-on-year—not because people are drinking more, but because they’re spending more when they do.

Fewer rounds, but better rounds. And in key markets like Ireland, beer’s value is up a staggering 9.3%. Let that sink in.

But this isn’t just about pints. It’s about people. The research points to a renewed confidence in going out. Half of US consumers said they’d been out for a drink in the last month. In the UK, spend in pubs and restaurants jumped £16 in just two months. Across France and Italy, more people plan to go out than stay in.

Here’s the kicker: the On-Premise isn’t just surviving—it’s getting smarter. People are choosing occasions over impulse, and premium over volume. That’s great news for brands who can show up in the right moment, in the right venue, with the right message.

And that’s exactly where Tenvito Media comes in.

We power 100s of in-pub screens across Ireland, turning your brand into a trusted part of someone’s night out. These aren’t passive eyeballs. These are pints-in-hand, vibe-checking, mood-locked audiences—ready to discover something new, reward themselves, or toast something real.

Want to tap into that energy? Work with us, either in Ireland or by using our technolgy wherever you are.

Let’s turn pubs into launchpads. Globally.

Your round. Your moment. Your media.