JD Sports & Adidas Lit Up Longitude

Written By Mark Hooper

JD Sports & Adidas Lit Up Longitude - Street Projections

As 40,000 festival-goers poured out of Marlay Park each night, JD Sports and Adidas lit the way—literally.

Stone walls became canvases. Street corners turned into culture drops. Giant projections glowed with bold yellow frames, iconic Adidas style, and the message: FOREVER FORWARD. No noise. No hard sell. Just light, motion, and presence.

But here’s the real flex:
No trucks.
No diesel generators.
No heavy rig.

This was clean tech, made possible by ultra-light, hyper-portable projection gear. Silent. Versatile. Plug-and-play. We set up fast, left no trace, and hit thousands in the sweet spot between exit energy and shareable moments.

The result? Phones up. Heads turned. Culture caught in motion.

This wasn’t just smart media.
This was sustainable swagger.
JD Sports and Adidas didn’t just project - they connected.

If you would like us to work with you , get in touch

Light Walker Street Projections for JD Sport @ Longitude exit

Mark Hooper
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The Pub Is Back—and It's Buzzing