Why Bars Need to Embrace Both the Selfie and the Switch-Off

Recent research shows two seemingly opposite customer behaviours shaping the future of bars and hospitality—and both are equally valuable.

The Social Media Superfan

Nearly 72% of consumers have visited a venue after seeing it on social media, while 39% choose drinks based on how ‘Insta-worthy’ they look. From neon signs to creative cocktails, today’s customers are chasing moments worth sharing. And it’s not just guests—bartenders are becoming content creators too, with 42% saying social presence beats product heritage or quality when building brand appeal.

This opens up big opportunities for bars and drinks brands to design experiences that are not just served—but shared.

The Social Disconnect

At the same time, a quieter movement is growing. Some customers are switching off, seeking venues that favour privacy over posts. From 'no-phone' zones to mindful spaces, bars are becoming places to disconnect and be fully present.

The Opportunity

Far from being at odds, these two behaviours co-exist. The same guest might post one week and unplug the next. Great bars—and great brands—will design for both.

Want to explore how Tenvito can help you power both the selfie and the switch-off?