This is how you tell a story with light

Led By Donkeys keep proving it: light projections can turn a building into a headline and a crowd into a conversation. It’s art and activism in one frame—bold, immediate, impossible to scroll past in real life.

See the video on instagram https://www.instagram.com/reel/DOsVh55jC3n/?igsh=MXlwZnVpNzV4dGFy

See the coverage in the Guardian

How to tell a story