JD & adidas Lit Up Longitude — Without a Van in Sight
JD & adidas Lit Up Longitude — Without a Van in Sight
As 40,000 festivalgoers poured out of Marlay Park each night, JD and adidas lit the way—literally.
Stone walls became canvases. Street corners turned into culture drops. Giant projections glowed with bold yellow frames, iconic adidas style, and the message: FOREVER FORWARD. No noise. No hard sell. Just light, motion, and presence.
But here’s the real flex:
No trucks.
No diesel generators.
No heavy rig.
This was clean tech, made possible by ultra-light, hyper-portable projection gear. Silent. Versatile. Plug-and-play. We set up fast, left no trace, and hit thousands in the sweet spot between exit energy and shareable moments.
The result? Phones up. Heads turned. Culture caught in motion.
This wasn’t just smart media.
This was sustainable swagger.
JD and adidas didn’t just project—they connected.
If you would like us to work with you , get in touch
