Tenvito On-Trade Media
Shape the moment that shapes the drink.
Most drink decisions happen at the bar — not before it. 67% of pub-goers arrive undecided about what they’ll order. In those few seconds, visibility and mental availability matter more than any other channel.
Tenvito Media turns that moment into a brand moment.
Influence the First Drink → Multiply the Entire Night.
Independent Kantar research into on-trade behaviour shows that digital visibility at the point of order produces measurable sales uplift for drink brands.
- • +4% average uplift across participating venues.
- • Most impact among undecided drinkers.
- • Premium & seasonal serves over-index in performance.
- • Works across both food-led and wet-led pubs.
Drinkers consume an average of four drinks per visit. Influence the first drink, and you influence the next three — multiplying your commercial impact across the entire session.
Why Tenvito Works
Tenvito connects behavioural science with point-of-order visibility. This is not generic advertising — this is behavioural activation at the exact moment a drinker makes their decision.
1. Mental Availability
Proximity to the decision moment drives influence.
2. Choice Simplified
Digital prompts reduce friction at a crowded bar.
3. Social Cueing
People choose based on cues that feel “right for here and now.”
4. Premium Trading
Premium serves outperform when surfaced visually.
5. Habit Formation
First choice → repeated orders → multiplied return.
Evidence You Can Stand Behind.
The uplift metrics come from independent Kantar research conducted in live venues, observing real consumer behaviour — not claimed recall. These findings inform the forecasting model below, giving you realistic, evidence-based projections you can rely on.
Model the Commercial Impact.
Adjust footfall, uplift, category assumptions, undecided behaviour and media cost to understand the revenue potential. The calculator is grounded in real on-trade behaviour.
Open Calculator ↓Tenvito • Media Sales Forecaster
Forecast incremental revenue and ROI generated by Tenvito POS Media. Based on Kantar’s verified +4% average sales uplift.
67% decide at the bar.
Drink Categories
Kantar uplift measured across 100% of footfall.
Incremental Revenue (per cycle)
Incremental Drinks (per cycle):
0
Total Incremental Revenue:
€0.00
Total Media Cost:
€0.00
ROI Multiple:
0.00x
Built for Drink Brands of Every Scale.
Whether you're a global portfolio, a challenger brand or a craft producer, Tenvito gives you the tools to win the first-drink moment across any venue mix.
Brand-Safe Delivery
- • Creative compliance built-in
- • Category-safe rotation
- • Responsible-drinking messaging available
Flexible Scheduling
- • Daypart control
- • Event-based triggers
- • Weather-responsive campaigns
- • Regional or venue-level targeting
Reporting & Insight
- • Venue-level performance
- • Uplift tracking
- • Exportable commercial data
Activate Now for Year-End Impact.
Year-end brings the highest footfall, the most undecided consumers, and the fiercest competition at the bar. Secure visibility at the moment that decides the drink.
Contact the Tenvito Media Team →