"The Last of Us" Lights Up Dublin

Last night, the streets of Dublin were lit up with a dramatic OOH media activation as part of the latest campaign from NOW to mark the launch of The Last of Us on their streaming platform.

Towering over over the city, the striking projection featured Joel and Ellie — the lead characters from the hit series — framed by haunting, butterfly-like fungal wings, capturing the eerie tone of the post-apocalyptic drama. Below them, the familiar NOW branding and their tagline “NOW YOU KNOW” brought it all together with a nod to the platform’s commitment to delivering must-see content.

Dublin, consider yourself warned: The Last of Us is here — and you won’t be able to look away.